Radio and TV
CBN

Created in 1991, CBN is the pioneer of the all-news radio segment and without a doubt, one of the best advertising options for campaigns directed for the opinion makers in all the country.


The leadership of CBN in this segment is unquestionable. Present in 28 markets, represented by 31 radio broadcasting stations in the main capitals and cities of the country, it transmits news 24 hours per day, broadcasting local, national and international news every day.


Equipped with a team of 200 prestigious journalists, such as Heródoto Barbeiro and Sidney Rezende, commentators like Miriam Pig, Max Geringher, Carlos Alberto Sardenberg, Gilbert Dimenstein, Juca Kfouri, Carlos Heitor Cony, Arthur Xexéo, Mauro Halfeld and Arnaldo Jabor, CBN guarantees agility, precision and credibility in the news that it transmits.


Rio de Janeiro

Total - 25,158


GENDER

Male – 46.1%

Female – 53.9%

 

SOCIOECONOMIC CLASS

Upper – 31.8%

Upper Middle – 36.7%

Middle – 16.0%

Middle Lower – 11.4%

Lower – 4.0%

AGE

10-17 – 0.0%

18-24 – 0.9%

25-29 – 2.7%

30-34 – 4.6%

35-39 – 2.8%

40-49 – 18.2%

50-59 – 33.2%

60+ – 37.7%

 

SOURCE: RADIO RECALL IBOPE GREATER RIO DE JANEIRO - EasyMedia3 - Nov/Dec/Jan 2015 - 6:00AM to 7:00PM - EVERYDAY

 

São Paulo

Total - 105,988


GENDER

Male – 28.7%

Female – 71.3%

 

SOCIOECONOMIC CLASS

Upper – 4.3%

Upper Middle – 36.7%

Middle – 27.2%

Middle Lower – 18.7%

Lower – 13.1%

AGE

10-17 – 1.8%

18-24 – 4.7%

25-29 – 1.7%

30-34 – 3.1%

35-39 – 4.5%

40-49 – 14.8%

50-59 – 27.2%

60+ – 42.3%

 

SOURCE: RADIO RECALL IBOPE GREATER SAO PAULO - EasyMedia3 - Nov/Dec/Jan 2015 - 6:00AM to 7:00PM - EVERYDAY

 

Belo Horizonte

Total - 14,054


GENDER

Male – 69.9%

Female – 30.1%

 

SOCIOECONOMIC CLASS

Upper – 35.5%

Upper Middle – 47.4%

Middle – 9.0%

Middle Lower – 7.3%

Lower – 0.8%

AGE

10-17 – 2.4%

18-24 – 8.6%

25-29 – 3.8%

30-34 – 7.7%

35-39 – 8.0%

40-49 – 18.8%

50-59 – 25.2%

60+ – 25.4%

 

SOURCE: RADIO RECALL IBOPE GREATER Belo Horizonte - EasyMedia3 - Nov/Dec/Jan 2015 - 6:00AM to 7:00PM - EVERYDAY

 

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